Dragos is an experienced designer with a passion for brand stories. Born and educated in Romania, he is currently based in Bucharest, working for IBM since 2017. He is extremely lucky to witness first hand (and help) IBM's complex visual transition towards an incredibly beautiful and functional brand matrix, applied across all of its' hero brands. Dragos has worked with (or for) brands like Microsoft, ING Bank, Vodafone, Edenred (Accor), GDF Suez Energy, but also with startups like Symphopay, We plan, ACJ, or with human rights initiatives like One World.