Dragos is an experienced designer with a passion for brand stories, currently acting as the Creative Director for a Romanian group of e-learning companies, while also building his own social media start-up. Born and educated in Romania, he is currently based in Bucharest. He was extremely lucky to witness first hand (and help) IBM's complex visual transition towards an incredibly beautiful and functional brand matrix, applied across all of its' hero brands, from 2017 until 2022, working amongst others with IBM's Global Creative Director, Sadek Bazaraa and IBM Distinguished Designer, the famous Mike Abbink, while also help adjusting and enhancing the newly updated IBM design system. Dragos has worked with (or for) brands like Microsoft, ING Bank, Vodafone, Edenred (Accor), GDF Suez Energy, but also with startups like Symphopay, We plan, ACJ, or with human rights initiatives like One World.