The IBM Co-Marketing Advisor badge is a complex e-learning tool, a hybrid between a learning module and a CMS application. It also has… — The IBM Co-Marketing Advisor badge is a complex e-learning tool, a hybrid between a learning module and a CMS application. It also has functionalities from a DMS (draft management) and from an ERP (user management). Its biggest feature is that the content can be updated and published on the fly.